The AAFP recently unveiled a new logo which features a variation on the staff of Aesculapius commonly used to symbolize the practice and profession of medicine. Where the traditional symbol features a serpent-entwined staff, referring to the ancient Greco-Roman god of medicine, the new AAFP logo replaces the staff with a torch. The torch is symbolic of life, knowledge, principle and leadership and represents the AAFP as the progressive, forward-thinking organization it is.
At the February 2008 Louisiana Academy of Family Physicians board meeting, a final decision was made to embrace this new symbol and incorporate the logo, “Strong Medicine For Louisiana”, as the official new brand of the LAFP.
