The Louisiana Academy of Family Physicians accepts advertising on the Louisiana Academy of Family Physicians (www.lafp.org) web site as well as in the weekly e-newsletter: the LAFP Weekly Family Medicine Update. The appearance of advertising on this web site does not imply endorsement of the advertised company or product, not is advertising allowed to affect editorial decisions or editorial content.
Advertising Acceptance
The LAFP has the right to refuse any advertisement that is inappropriate or incompatible with our mission and to stop accepting any advertisement previously accepted.
The following types of advertisements are prohibited on the www.lafp.org web site:
- Advertisements for alcohol and tobacco
- Advertisements for weapons, firearms, ammunition and fireworks
- Gambling and lottery advertisements
- Advertisements that claim to offer a “miracle” cure or method
- Advertisements that make unsubstantiated health claims for the products advertised
- Advertisements directed at children
The following advertisement formats are prohibited:
- Pop-ups and floating ads
- Advertisements that are designed to collect personally identifiable information from visitors to the LAFP web site without their knowledge or permission
- Ads that expand across or down the page or send visitors to another site without the visitor having clicked on the ad
Advertising Policy
- Advertisements require approval from the LAFP before they can appear on the site. Such review will extend to any landing page(s) the advertisement links to. The company sponsoring the web site of any landing page much be clearly identified on that page.
- Advertisements, advertising icons and advertiser logos must be clearly distinguishable from editorial content. In addition, LAFP web pages are designed to label all advertisements with the word “advertisement”.
- Advertisers may be required to submit supporting documentation to substantiate claims.
- Advertisements are placed at random and do not appear adjacent to relevant editorial except by chance.
- Neither advertisers not their agents may collect any personal information from any user viewing the LAFP site except with the user’s knowledge and permission and only after giving the user substantive information about the uses to which the information will be put. Similarly, cookies, applets and other such files are prohibited if those files transmit any personally identifiable information to the advertisers or agencies without the user’s knowledge and permission.
- The full rules for any market research or promotion associated with an advertisement must be displayed in the ad or available via a prominent link.
Advertising revenue is used to support the Louisiana Academy of Family Physicians. For questions about online advertising on the LAFP web site, please contact:
Mary Catherine Koonce
919 Tara Blvd
Baton Rouge, LA 70806
Ph: (225) 923-3313 F: (225) 923-2909