Louisiana Medicaid Pink Letter Campaign Communications Toolkit

PinkLetter Socialv1 05032022In early May, the Louisiana Department of Health (LDH) and our five Medicaid health plans sent pink letters to every Medicaid household. We did this to confirm we have correct addresses on file for our members. We need your help to make sure all Medicaid members know, if they do not get a pink letter by the end of May, they need to update their contact information.

It is imperative that Medicaid members keep their contact information up to date. Medicaid sends letters to members when it is time to renew or when they need more information from a member. If members do not respond to these requests, they run the risk of losing their healthcare coverage, even if they are still eligible.

We do not know when the federal COVID-19 Public Health Emergency (PHE) will end, but when it does all Medicaid members must go through an eligibility review process. Some of these reviews can be completed using electronic databases, but many will require members to respond by mail.

Please use the communications toolkit to spread the word about the pink letter and the importance of Medicaid members keeping their contact information up to date. The toolkit contains materials that can be posted or distributed, as well as contacts for updating contact information.

Additionally, you can download all of the materials from www.healthy.la.gov, under the “Resources” tab.


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